Suha Beidas Zehl, CMB®, AMSP™ smiling at her desk with a coffee cup while writing

Insights

Leadership, Technology, Artificial Intelligence, Mortgage Lending, and How Change Actually Happens.

Guides, my own essays, and the places my work has been published, each with its own page here and a link through to wherever it originally appeared.

Complimentary Guides

AI Acceptable Use Policy Template

A copyable, lender-ready acceptable use policy for AI tools, with the sections examiners and boards expect to see.

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Practical Playbooks

Complimentary Guides

Suha on AI and Leadership

Newsletter and Articles

Cover image for the article Build vs. Buy: The Path Forward

April 6, 2026 · LinkedIn

Build vs. Buy: The Path Forward

Every technology decision a mortgage company makes is really a business decision in disguise. The question of whether to build a solution internally or buy one from a vendor is no different. It feels…

Cover image for the article Fit in or Stand Out

March 8, 2025 · LinkedIn

Fit in or Stand Out

Women’s History Month provides us with an opportunity to celebrate the remarkable achievements of women and to explore the unique challenges that women leaders continue to face…

Cover image for the article Is Failing a Good Thing?

February 18, 2019

Is Failing a Good Thing?

History tells us that it took Thomas Edison several (OK 1,000+) tries before he developed a successful prototype of the light bulb. When asked how it felt to fail a thousand times? Edison replied, “I didn’t fail 1,000 ti…

Cover image for the article What I Learned at NEXT: Goals for Life

February 15, 2019

What I Learned at NEXT: Goals for Life

I was honored to be invited to speak and be a part of a Technology and Marketing panel at last week’s NEXT Tech Conference for Women in Financial Services. Over the course of two days, I met so many inspiring and amazing…

Elsewhere in the News

Published by HousingWire, National Mortgage Professional, National Mortgage News, Prudent Perspectives, and others

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Eye on AI

Short, practical notes on AI, technology, and leadership in lending, written from what I see working with lenders, banks, and credit unions. Subscribe and I will send each new edition straight to your inbox.